Checklist Apparel

I started Checklist Apparel in 2024 because the brands I wanted to buy from kept letting me down. A great design would catch my eye online, the order would go in, and three weeks later — sometimes longer — it still wouldn't have arrived. Sometimes it never did. The design and the customer felt like afterthoughts in someone else's supply chain.

A graphic tee is one of the most personal things you can put on. You can walk down the street without saying a word, and the shirt on your back can say more than a ten-minute conversation. I wanted that piece of self-expression to be worth the wait — and worth wearing for years.

So I learned. I taught myself design. I learned how a business actually runs. I sourced suppliers until I found a fabric that could carry a print without falling apart.

Checklist Apparel was named the way it was built — one item at a time, on a notepad of standards. The product. The fabric. The print. The website. The name. Each crossed off only when it met the bar.

That discipline is the brand. Every piece we release passes through the same checklist that named it.

The fabric is ultra-heavyweight 250 gsm ring spun cotton — combed for smoothness, constructed for durability. Every tee is built with a drop-shoulder cut, taped neck, double-needle cover stitch, and a tear-away label. The result is a piece that holds its shape, its print, and its colour through repeated wear and wash.

It's not about price. It's about the product, the quality, and the people wearing it. That hasn't changed since day one.